Employees

Murray Beck, President: President: University of North Alabama; began with USI in 1977.  Responsibilities: Southern Company, TVA, Substation Packagers, Manufacturer Relations.

Joe Thornton, Vice President: B.A., M.S.; began with USI in 1981. Responsibilities: North Alabama, Alabama Power Company.

Chip Kanour : B.A. Georgia State University; began with USI in 2001. Responsibilities: Georgia Power Company, State of Georgia Public Power including Georgia Transmission Corp, MEAG Power, and Consulting Engineers.

Chris Oliver:  BSEE, University of Delaware; began with USI 2013. Responsibilities: Florida Distribution and all accounts along I-4 and north, including the Tampa area.  

Daniel Beck: Rhodes College and the University of Alabama at Birmingham; began with USI 2013. Responsibilities: Southern Company, Alabama Power transmission and substation.

Lance Martin:  BS, University of North Georgia; began with USI in 2015. Responsibilities:  Public Power market in Georgia.

Jon Toth: AS Business, Business Management- Florida State College at Jacksonville; began with USI in 2022. Responsibilities: Public Power in East TN and portions of Middle TN. Veteran, United States Navy.

Shawn Collins: 28 years of electrical utility experience including a stint on a Line Crew.; began with USI 2023. Responsibilities: Public Power Sales in West Georgia and East Alabama as well as technical sales throughout the USI territory.

Greg Sowell: University of South Carolina; began with USI in 2023. Responsibilities: Public Power accounts in South Florida and FPL.

Craig Bradley: University of Mississippi with a B.S. in Mechanical Engineering; began with USI in 2025. Responsibilities: Mississippi Public Power, Mississippi Power Company, West Tennessee Public Power Market.

Amy Sides:  B.S. Industrial Management, University of Alabama; began with USI in 2004.  Responsibilities: Inside Sales for Southern Company and Office Manager.

Wendy Poe:  Over 30 years experience in customer service; began with USI in 2011. Responsibilities: Customer Service and Inside Sales for MS and TN.

Laura Beck Carlson: B.A. Samford University, M. Ed., Carson-Newman University; began with USI in 2020. Responsibilities: Inside Sales Florida, Customer Service and Marketing.

Laura Thornton: Began with USI in 2013. Supports inside sales operations and helps manage internal systems and IT coordination.

Dana Y. Crittenden: B.S. in Business Administration, Faulkner University; began with USI in in 2024. Responsibilities: Customer Service and Inside Sales for AL, GA, and Substation.