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Murray Beck, President: University of North Alabama; 45 years of industry experience, including 9 in manufacturing and the last 37 as a manufacturer’s agent. Responsibilities: Southern Company, TVA, Substation Packagers, Manufacturer Relations

Joe Thornton, Vice President: B.A., M.S., University of Alabama; 37 years experience as a manufacturer’s agent. Has been with USI since 1981. Responsibilities: State of Alabama, Southeast Mississippi, and the Panhandle of Florida.

Chip Kanour : B.A. Georgia State University; 28 years electrical utility sales experience. Responsibility: Georgia Power Company, State of Georgia Public Power including Georgia Transmission Corp, MEAG Power, and Consulting Engineers

Chris Oliver:  BSEE, University of Delaware 1991, 19 years electrical sales experience.  Responsibilities are Florida Distribution and all accounts along I-4 and north, including the Tampa area.  Began with USI April 2013

Daniel Beck: Rhodes College and the University of Alabama at Birmingham.  Over 13 years experience in managing accounts.  Began with USI February 2013.  Responsibilities: Tennessee and Northern Mississippi territory manager.

Lance Martin:  BS, University of North Georgia.  7 years experience in the electrical field including 2-1/2 years with contractors.  Responsibilities:  Public Power market in Georgia.

Kevin Rising: BA, Radford University. Over 19 years sales and account management experience. Began with USI October, 2015.  Responsible for South Florida Investor Owned Utilities and Public Power Accounts.

Laura Beck Carlson: B.A. Samford University, M. Ed., Carson-Newman University; Experience includes 15 years in education. Began with USI July 2020. Responsibilities: Mississippi Public Power, Mississippi Power Company, West Tennessee Public Power Market.

Jon Toth: AS Business, Business Management- Florida State College @ Jacksonville. 43 years of Sales Experience, last 8 years in Electric Utility Sales as a Manufacturer’s Agent Rep. Area of Responsibility: Public Power in East TN and portions of Middle TN. Veteran, United States Navy

Inside Sales


Amy Sides:  B.S. Industrial Management, University of Alabama, Over 20 years experience in the electrical industry.  Customer Service / Inside Sales

Wendy Poe:  Over 30 years experience in customer service, 15 plus years of inside sales creating solutions and ensuring a smooth sales process. Has been with USI since 2011. Customer Service / Inside Sales

Laura Thornton: A.A.S. Computer Network Systems, ITT Technical Institute, Experience includes over 25 years in customer service, 10 years inside sales, 10 years information technology. Has been with USI since 2013. Customer Service / Inside Sales.

Mallie Beck Riggs: University of Alabama, Experience includes over 14 years in customer service with 6 years in the electrical industry. Began working with USI in January 2022